Why Beautiful Things Make us Happy – Beauty Explained

  • Published: 23 October 2018
  • It’s hard to define what makes something beautiful, but we seem to know beauty when we see it. Why is that and how does beauty affect our subconscious?

    This video was a collaboration with the creative agency Sagmeister & Walsh as a contribution to their upcoming Beauty exhibition at the MAK Vienna from October 23rd onwards. If you want to learn more about the impact of beauty and see tons of gorgeous installations and multi-media objects, go check it out on https://www.mak.at/en_sagmeister_walsh
    The Beauty exhibition will also be shown in the Museum Angewandte Kunst Frankfurt from May 11th till September 15th.


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    Colm Foley, Simulation, AndreasEngl, JenDorris, VladFaust, IvanAracki, JackLaw-Warschaw, agadmators_bitch, SamuelBryan, TristanBurgener, CharlotteRobinson, CristiánMéndez, jasonrini, HamishMcDonald, RyanJudy, Quintthekid, MayteeChinavanichkit, GerardoVeltri, EthanCussatt, TheBoomguy64, TillKrüss, MouscadetBenjamin, BalázsSuhajda, GuyStrauss, NathanFish, ArtemChubaryan, HetalSagar, LaurenAtkins, TheBestPessimist, ZdeněkSklář, AxelEssbaum, GeorgeEilender, RohinrajAravindakshan, JackGado, Nicholas, ValentinDuval, LukášHána, IvanHarasymchuk, MarcHadel, OhadRavid, NathanielShafou, TomBristol, MariusTîrcă, MinhHiếu, MisterWow, AlexisHevia, MichaelRootare, SörenPeters, IlkkaSavilampi, Crypton, MassimoFrieri, RyanBrown, johannestoale, WilliamPham, JosephFraser, Dave, ThomasBraud, NevenPintarić, Josiah, Enderchangling, Semnodime, IanHecht, LexSteers, IMysteryI, AndrewBoyer, RyanMcDaniel, LewisZiebarth, Chirag, RamseyElbasheer, DaichuanWu

    Help us caption & translate this video!


Comments • 11 623

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    • Rock Shooter Black
      Rock Shooter Black  7 hours back

      wow, no intros!

    • Cris Carroll
      Cris Carroll  4 weeks back

      what if we got smaller like a size of an fairyfly?

    • Thúy Quỳnh Nguyễn
      Thúy Quỳnh Nguyễn  2 months back

      Thank you for sharing amazing information!!!! Can you tell me what app or software you used to make the videos? They are so beautiful!!! I need it to do my assignment. I am really looking forward to hearing from you!!!

    • Real Lazo
      Real Lazo  2 months back

      Bist du deutsch?

  • Rainbow the Dragon Cat
    Rainbow the Dragon Cat  24 minutes back

    So, we need to decc da hecc out of our cities.

    • MrAstrothousand98
      MrAstrothousand98  2 hours back

      Young me: Dad why are you adding another wall to our house.

      Dad: It's just to make a room.

      Few yrs later it finally clicks our house is the only none Pentagon in the area and not only looks symmetrical, but also is aesthetically nice to look at.

      • Mitchel •Gacha Channel•

        I have a beautiful best friend... She makes me happy... Wait..-

        • Slurpwis
          Slurpwis  1 days back

          Thank you for creating this beautiful video.

          • Amed Aguirre
            Amed Aguirre  2 days back

            Sadly I've noticed throughout my life and a series of events that women don't care about the symmetry of your face nor if you're a good human being unless you're a rich person .... They will be with anyone who's wealthy....my whole body has a perfect symmetry and I actually look kind of legendary but every time I meet a new female they seem to hate me after I tell them I don't have a car and that I live with my father plus I've seen how every guy who have a car have a girlfriend even when I know I'm better looking.

            • Tamara Limque
              Tamara Limque  3 days back

              No wonder I intensely dislike the city that I live next to. So ugly.

              • Master's of None
                Master's of None  3 days back

                This videos fuckin wild on acid

                • Martin Tran
                  Martin Tran  4 days back

                  We need to stop propagating the myth linking the golden ratio and beauty

                  • Martin Tran
                    Martin Tran  2 days back

                    @Oscar Hero - sun's love-handles and fake-DNA Rule of thirds, form follows function, less is more – there are so many myths to chose from.

                  • Oscar Hero - sun's love-handles and fake-DNA
                    Oscar Hero - sun's love-handles and fake-DNA  3 days back

                    Which better new myth are you suggesting should replace the golden ratio myth ?

                • Brody Dunagan
                  Brody Dunagan  4 days back

                  I have learned so much from this youtube channel. It's a very good place for information, and the idea of a duck in a spacesuit, just chillin' in space is very funny.

                  • KING OF NOOBS
                    KING OF NOOBS  4 days back

                    This video is beautiful

                    • Cecilia Del Rosario
                      Cecilia Del Rosario  4 days back

                      can i eat it this?


                      • Anitha Haniffa
                        Anitha Haniffa  5 days back

                        You say a lot of thing are beautiful the only thing that is beautiful is the drawing

                      • João Leote
                        João Leote  6 days back

                        Sometimes when I look at something beautiful I feel sad.

                        Because I am looking to the girl I like and I know I will never stay with her

                      • Gurpreet Virk
                        Gurpreet Virk  6 days back

                        Happiness is affected by beauty in surroundings
                        Me living in india : *Cries in ugliness*

                        • Mahbub Malek Syed
                          Mahbub Malek Syed  6 days back

                          almost 10 mil subs

                          • RoseOfTheNight4444
                            RoseOfTheNight4444  7 days back

                            This was enlightening. But now I'd like to know if any of this answers why I sometimes cry at beauty. Snow Leopards, snowfall, black roses, a clear starry night away from city lights, the moon as big as the sky, the northern lights, Avi Kaplan... All these things tug at my heartstrings.

                          • Sandrine Sabrina
                            Sandrine Sabrina  1 weeks back

                            This animation style snapped

                            • Mustachio's Motovlogs
                              Mustachio's Motovlogs  1 weeks back

                              Okay but this doesn't explain why we find dangerous and destructive events (e.g. tornados, lightning, lava, nuclear blasts) beautiful. They don't help our survival at all and all of them SHOULD prompt a repulsive response from us instead. Also dangerous animals like poisonous frogs, lions, polar bears and wolves are all beautiful. It makes no sense.

                              • L. Benito Rincón Inciarte

                                I though beauty was actually overeated and just a superficial standard, now I'll treat it more respectuful since just discovered thanks to you guys the beauty does actually help us in our lives

                                • SarSaraneth
                                  SarSaraneth  1 weeks back

                                  Golden ratio bullshit is a sure and certain sign that whoever did the research for this video is talking out of their arse.

                                  • BangtanAbbie FA
                                    BangtanAbbie FA  1 weeks back

                                    Video: People who are ugly are dangerous
                                    Me: But nobody is truly ugly 🙏

                                    • Split Haven
                                      Split Haven  5 days back

                                      People who make false rape accusations. Actual rapists. Antivaxxers. Terrorists. They are truly ugly people out there. For me its in your face negativity every time I watch the news. Its why I no longer keep up with current events. To painful and depressing.

                                  • Nikhil ramesh
                                    Nikhil ramesh  1 weeks back

                                    Would appreciate if u made a video which had to do something with LOVE and AFFECTION...the way they change us and make us feel special in a special way...u can do what u do best and give us something we could spend nights thinking about and appreciating ...request from a sincerely supportive follower and fan....💬

                                    • Aminah Shahid
                                      Aminah Shahid  1 weeks back

                                      You just explained how humans are programmed to desire beauty but you didn't actually tell why are we programmed to do so

                                    • GameSeekr041 Contreras
                                      GameSeekr041 Contreras  1 weeks back

                                      So thats why i like shiny metals

                                      • Balkan Boss Lucas
                                        Balkan Boss Lucas  1 weeks back

                                        Ebic architecture

                                        • Connor O'Riley
                                          Connor O'Riley  1 weeks back

                                          What is the golden ratio?

                                          • Tamás Fábrki
                                            Tamás Fábrki  2 weeks back

                                            2:45 . . . Ok

                                            • Phương Nguyễn
                                              Phương Nguyễn  2 weeks back

                                              You know what is beautiful?

                                              The animation of this video itself

                                              • Arina
                                                Arina  2 weeks back

                                                What about the feeling of beauty? Maybe when you read poetry or prose, or when you listen to music that’s so beautiful it makes you cry — how does that add in to this video?

                                                • Hekatonkheires The Grigori

                                                  This life wasn't a Randomized it's a creator's power that no one will see until ... .

                                                  • Mr. 2 minutes
                                                    Mr. 2 minutes  2 weeks back

                                                    if i saw beautiful lady when i walk alone in a forest, i'm not sure if i'm happy about that

                                                    • a chill man
                                                      a chill man  2 weeks back

                                                      imagine making love with someone and all of a sudden you hear the kurzgesagt theme come on lol

                                                      • Josh son ofZeus
                                                        Josh son ofZeus  2 weeks back

                                                        good work on calling buildings ugly XD

                                                        • RSdabeast
                                                          RSdabeast  2 weeks back

                                                          Actually, my gf makes me happy for many reasons.

                                                          • StratoX
                                                            StratoX  2 weeks back

                                                            Seeing these comments like Brain: blah blah, Me: blah, brain: blahlah
                                                            makes me want to talk to my organs or seomthing
                                                            like if i had no one to talk to my brain would just give me a daily report on whats going on in my body or my liver would say stop drinking crap, idk its weird maybe im just lonely ;-;

                                                            • Jeremy D'arcangeli
                                                              Jeremy D'arcangeli  2 weeks back

                                                              Kurzgesagt: Ugly subway stations...

                                                              Moscow Metro: Speak for yourself, peasant

                                                              • hyou zan ren
                                                                hyou zan ren  2 weeks back

                                                                Alien ship:"show shining light under it! "
                                                                Humans:"it's beautiful!"(getting closer!)
                                                                Alien Commander:"pfffttt!. .. . Fire!"

                                                                • Noelle Anderson
                                                                  Noelle Anderson  2 weeks back

                                                                  Eww this video is amazing but why is there a Donald Trump jr "Hunter Nation" ad?

                                                                  • The Great BOI
                                                                    The Great BOI  2 weeks back

                                                                    Because it looks better

                                                                    • KangaKatt
                                                                      KangaKatt  2 weeks back

                                                                      So if beautiful thinks are good for you, then watching kurzgesagt animations is healthy? Hell yeah!

                                                                    • Dhruv Gehlot
                                                                      Dhruv Gehlot  2 weeks back

                                                                      Thanks 3000+ For The Useful & Beautiful Info! (Pun Intended!)

                                                                      • TheUnsaltedPickle
                                                                        TheUnsaltedPickle  2 weeks back

                                                                        Yes, egg

                                                                        • Luboman411
                                                                          Luboman411  2 weeks back

                                                                          I live in NYC and I find my city beautiful. The unique architecture of all these old buildings brightens my days sometimes, by just looking at all the crazy details of all their old facades. Thanks for making this clear to me!

                                                                          • Gat
                                                                            Gat  2 weeks back

                                                                            ok, part 2 but for music pls

                                                                            • Kex Dump
                                                                              Kex Dump  2 weeks back

                                                                              prett y thing make ooga man happy

                                                                              • Beats Beats
                                                                                Beats Beats  2 weeks back

                                                                                This channel makes me happy

                                                                                • University_Koala Girl
                                                                                  University_Koala Girl  2 weeks back

                                                                                  Budghi is beautiful—